Shiksha Program wherein each
time a consumer buys a large pack of participating P&G brands(Tide,
Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub or Pampers) in India
during Shiksha program months, part of the proceeds are donated toward enabling
underprivileged children on the path to education.
Procter & Gamble(P&G) and Sony
Entertainment Television are helping Child Relief and You (CRY) to support the cause of educating
underprivileged children in India.
Sony TV had contributed 30-Second spots, cases
& in serial placements for Shiksha.
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