What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Tuesday 27 November 2012

Grameen | Danone | Yogurt | Bangladesh

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Grameen (the “Bank of  the poor”) and Group Danone partnered together to create a yogurt fortified with micro-nutrients to decrease malnutrition for the children of Bangladesh. The yogurt is produced with solar and bio gas energy and is served in environmentally friendly packaging.

Friday 16 November 2012

Unicef | Handwashing Day | Lifebuoy

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Unicef partnered with several brands like Lifebuoy to give families, schools, and communities in developing countries the power to prevent diarrhea and respiratory infections by supporting the universal promotion and practice of proper handwashing with soap at critical times.

Wednesday 14 November 2012

Hindustan Times | You Read They Learn

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Hindustan Times has partnered with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. As a part of this initiative, launched initially in Delhi-NCR, HT would contribute 5 paise every day from every Metro copy of Hindustan Times sold in Delhi-NCR towards creating a corpus which will fund the education of over 10,000 children over the year.
You Read, They Learn’ (YRTL) is a year-long initiative to help educate underprivileged children. 

Aamir Khan | Satyameva Jayate | Click to Give | Starplus

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Junglee has partnered with Satyamevjayate for the "click to give" initiative. Every click that a user makes on the products of Junglee.com, a donation would be made to the concern NGO

Monday 12 November 2012

Bell Bajao | Ministry of Women and Child Development


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Bell_Bajao_Ring_the_bell
 "Bell Bajao!"is a domestic violence awareness campaign. This campaign promoted individual action against domestic violence.  Breakthrough in collaboration with the Ministry of Women and Child Development, UNIFEM and the UN Trust FundThe campaign targets boys and men and calls on them to intervene if they witness domestic violence. A key aspect of the campaign was thinking of men as partners in ending domestic violence, instead of only as violators.

Friday 9 November 2012

Billion Hearts Beating | Apollo Hospitals | TOI

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Billion Hearts Beating, a 360-degree national communication campaign of the Apollo Hospitals Group and the Times of Indiawith an objective to work mainly for  promotion, awareness and prevention of heart disease and its contributing risk factors in India.

Tata Salt | CRY | Desh Ko Arpan

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TATA Chemicals partnered with CRY for their Desh Ko Arpan Programme. For every pack of Tata Salt sold between January 26, 2004 and February 25, 2004, TATA Chemicals donated 10 paise to CRY. The funds were used to support 4 child development initiatives focused on education of the girl child.
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Sunday 4 November 2012

Book My Show | Book A Smile | Akansha

BookMyShow & The Akanksha Foundation has partnered together to find a small way to spark a big smile on underprivileged children. Akansha Foundation tries to equip all students with education, skills and character. As a part of this campaign users are prompted to donate at least Re.1 towards this cause while booking their show tickets.