Hindu | Behave Yourself, India. The Youth Are Watching

In view of the upcoming Lok Sabha elections in 2014, the campaign acts as a reminder to politicians that the voting power has shifted to the 150 million young Indians who will cast their votes for the first time. The initiative, in a bid to connect with the social savvy youth, is inviting questions through social media, especially Twitter, which will then be featured in print ads.

#DearMrPolitician