Bell Bajao | Ministry of Women and Child Development

 "Bell Bajao!"is a domestic violence awareness campaign. This campaign promoted individual action against domestic violence.  Breakthrough in collaboration with the Ministry of Women and Child Development, UNIFEM and the UN Trust Fund. The campaign targets boys and men and calls on them to intervene if they witness domestic violence. A key aspect of the campaign was thinking of men as partners in ending domestic violence, instead of only as violators.