What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Tuesday 4 June 2013

MARD | Farhan Akhtar | Small Step Towards Big Change

05:23  , ,  No comments

MARD_Farhan_Akhtar_IPL
MARD_Farhan_Akhtar_IPL
MARD (Men Against Rape and Discrimination), a social campaign launched by bollywood director and actor Farhan Akhtar is here to create awareness amongst men to instil gender equality and respect towards women. It is here to bring about a change in the mind set and thereby bringing about a sustained change in society. 

It was also promoted at IPL (Indian Premiere League) season six wherein 70,000 moustaches were distributed among the audience on the 26th of April 2013 at Eden Gardens, Kolkata during the Kolkata Knight Riders vs Kings XI Punjab match in support of the initiative.

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