What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Wednesday, 25 July 2012

Apeejay Oxford | Unicef India

20:22  , , ,  No comments

Oxford_Unicef
Apeejay Oxford Bookstore’s partners with UNICEF India to help raise funds for UNICEF’s education programmes in India. Through the partnership, Oxford Bookstore encouraged its customers to support every child’s right to education by donating Rs. 10 to UNICEF every time they make purchase at the designated Oxford Bookstores in major metros of the country.

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