What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Saturday, 25 August 2012

Surf Excel | Facebook | Make a Difference

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Surf Excel India is incentivising people to ‘like’ the Surf Excel brand page on Facebook. For every person who clicks the ‘like’ button, Surf Excel India promises to donate goods worth Rs. 11 (US$0.23) to the listed NGOs. This initiative is called ‘Make a Difference with Surf Excel’.

Wednesday, 22 August 2012

Teach for India

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Teach For India is a nationwide movement of outstanding college graduates and young professionals who teach full time in low income schools for two years. The Fellowship enables them to become lifelong leaders advocating for educational equity.