What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Thursday, 14 November 2013

Hindu | Behave Yourself, India. The Youth Are Watching

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Hindu | Behave yourself, India. The youth are watchingHindu | Behave yourself, India. The youth are watching
In view of the upcoming Lok Sabha elections in 2014, the campaign acts as a reminder to politicians that the voting power has shifted to the 150 million young Indians who will cast their votes for the first time. The initiative, in a bid to connect with the social savvy youth, is inviting questions through social media, especially Twitter, which will then be featured in print ads.
#DearMrPolitician

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