What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Friday, 10 May 2013

Thank You Mom | P&G India | Mothers Day


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Thank You Mom India movement on social media, dedicated to celebrating the purest most special emotion known to the mankind – the love between a mother and her child. P&G created a platform and encouraged real moms and their children to come together and celebrate their special bond for the world to see.
On Twitter #ThankYouMom enabled fans, influencers and key opinion leaders alike to express their gratitude towards their moms and appreciation for the movement.

Wednesday, 8 May 2013

Mumbai Indians | Education for All

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This initiative is the brainchild of Mrs. Nita Ambani, owner of Mumbai Indians, and a passionate advocate for the cause of educationTo pledge your support to improving education in India, buy a Mumbai Indians wristband today. This simple band costs Rs 40 and your contribution will help further the cause of education. All proceeds from the sale of Mumbai Indians wristbands will be shared equally between our five partner NGOs: Akanksha, Nanhi Kali, Pratham, Teach for India, and Ummeed.

Friday, 3 May 2013

Unicef India | Awaaz Do | Right to Education


Celebrity backing was a key element to success for the “#Awaaz Do” campaign run by UNICEF India in 2011. The phrase means “lend your voice” in Hindi and the campaign aimed to get 8 million uneducated Indian children into schools.