What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Friday, 26 April 2013

Akshaya Patra | Promart

Promart_Akshaya_Patra
Promart joins hands with Akshaya Patra as part of its Corporate Social Responsibility to promote the cause of Akshaya Patra foundation, by encouraging all its shoppers to contribute to this cause. Promart's vision to support this cause is to help break the cycle of poverty by ensuring all children have access to quality primary education in India.