Hindu | Behave Yourself, India. The Youth Are Watching

In view of the upcoming Lok Sabha elections in 2014, the campaign acts as a reminder to politicians that the voting power has shifted to the 150 million young Indians who will cast their votes for the first time. The initiative, in a bid to connect with the social savvy youth, is inviting questions through social media, especially Twitter, which will then be featured in print ads.

#DearMrPolitician

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MARD | Farhan Akhtar | Small Step Towards Big Change

MARD (Men Against Rape and Discrimination), a social campaign launched by bollywood director and actor Farhan Akhtar is here to create awareness amongst men to instil gender equality and respect towards women. It is here to bring about a change in the mind set and thereby bringing about a sustained change in society. 

It was also promoted at IPL (Indian Premiere League) season six wherein 70,000 moustaches were distributed among the audience on the 26th of April 2013 at Eden Gardens, Kolkata during the Kolkata Knight Riders vs Kings XI Punjab match in support of the initiative.

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Thank You Mom | P&G India | Mothers Day

Thank You Mom India movement on social media, dedicated to celebrating the purest most special emotion known to the mankind – the love between a mother and her child. P&G created a platform and encouraged real moms and their children to come together and celebrate their special bond for the world to see.

On Twitter #ThankYouMom enabled fans, influencers and key opinion leaders alike to express their gratitude towards their moms and appreciation for the movement.

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Mumbai Indians | Education for All

This initiative is the brainchild of Mrs. Nita Ambani, owner of Mumbai Indians, and a passionate advocate for the cause of education. To pledge your support to improving education in India, buy a Mumbai Indians wristband today. This simple band costs Rs 40 and your contribution will help further the cause of education. All proceeds from the sale of Mumbai Indians wristbands will be shared equally between our five partner NGOs: Akanksha, Nanhi Kali, Pratham, Teach for India, and Ummeed.

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Unicef India | Awaaz Do | Right to Education

Celebrity backing was a key element to success for the “#Awaaz Do” campaign run by UNICEF India in 2011. The phrase means “lend your voice” in Hindi and the campaign aimed to get 8 million uneducated Indian children into schools.

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Akshaya Patra | Promart

Promart joins hands with Akshaya Patra as part of its Corporate Social Responsibility to promote the cause of Akshaya Patra foundation, by encouraging all its shoppers to contribute to this cause. Promart's vision to support this cause is to help break the cycle of poverty by ensuring all children have access to quality primary education in India.

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