Thank You Mom | P&G India | Mothers Day

Thank You Mom India movement on social media, dedicated to celebrating the purest most special emotion known to the mankind – the love between a mother and her child. P&G created a platform and encouraged real moms and their children to come together and celebrate their special bond for the world to see. On Twitter #ThankYouMom enabled fans, influencers and key opinion leaders alike to express their gratitude towards their moms and appreciation...

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Mumbai Indians | Education for All

This initiative is the brainchild of Mrs. Nita Ambani, owner of Mumbai Indians, and a passionate advocate for the cause of education. To pledge your support to improving education in India, buy a Mumbai Indians wristband today. This simple band costs Rs 40 and your contribution will help further the cause of education. All proceeds from the sale of Mumbai Indians wristbands will be shared equally between our five partner NGOs: Akanksha,...

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Unicef India | Awaaz Do | Right to Education

Celebrity backing was a key element to success for the “#Awaaz Do” campaign run by UNICEF India in 2011. The phrase means “lend your voice” in Hindi and the campaign aimed to get 8 million uneducated Indian children into schools...

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