What is Gen Y looking for??

Gen Y is too big to ignore!!

Citizen Engagement

The study points out that 87% of those who volunteer bought a product that supported a cause in the past year compared to just 48% of non-volunteers.

Can brands bring any change in their lives?

Do you know that millions of people struggle with hunger and poverty?

What cause does your brand support?

It takes more than a pretty green label to demonstrate a brand's value..

Are you a responsible citizen?

Everyone in his/her early years thinks of contributing towards the society’s betterment. But only few take up the challenge.

Saturday, 31 May 2014

Domex | Every Bottle Helps | Unicef | You Click Domex Contributes!


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The Unilever Foundation and Domestos have joined forces with UNICEF to help improve access to basic sanitation for hundreds of thousands of people in areas that need it most.
As part of this partnership, Domestos is giving its consumers the opportunity to help improve access to basic sanitation through contributing 5% of its average proceeds received from the sale of specially marked bottles of Domestos in select countries to support UNICEF’s CATS programmes.

Thursday, 14 November 2013

Hindu | Behave Yourself, India. The Youth Are Watching

Hindu | Behave yourself, India. The youth are watchingHindu | Behave yourself, India. The youth are watching
In view of the upcoming Lok Sabha elections in 2014, the campaign acts as a reminder to politicians that the voting power has shifted to the 150 million young Indians who will cast their votes for the first time. The initiative, in a bid to connect with the social savvy youth, is inviting questions through social media, especially Twitter, which will then be featured in print ads.
#DearMrPolitician

Tuesday, 4 June 2013

MARD | Farhan Akhtar | Small Step Towards Big Change

MARD_Farhan_Akhtar_IPL
MARD_Farhan_Akhtar_IPL
MARD (Men Against Rape and Discrimination), a social campaign launched by bollywood director and actor Farhan Akhtar is here to create awareness amongst men to instil gender equality and respect towards women. It is here to bring about a change in the mind set and thereby bringing about a sustained change in society. 

It was also promoted at IPL (Indian Premiere League) season six wherein 70,000 moustaches were distributed among the audience on the 26th of April 2013 at Eden Gardens, Kolkata during the Kolkata Knight Riders vs Kings XI Punjab match in support of the initiative.

Friday, 10 May 2013

Thank You Mom | P&G India | Mothers Day


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Thank You Mom India movement on social media, dedicated to celebrating the purest most special emotion known to the mankind – the love between a mother and her child. P&G created a platform and encouraged real moms and their children to come together and celebrate their special bond for the world to see.
On Twitter #ThankYouMom enabled fans, influencers and key opinion leaders alike to express their gratitude towards their moms and appreciation for the movement.

Wednesday, 8 May 2013

Mumbai Indians | Education for All

Mumbai_Indians_Education_for_all
This initiative is the brainchild of Mrs. Nita Ambani, owner of Mumbai Indians, and a passionate advocate for the cause of educationTo pledge your support to improving education in India, buy a Mumbai Indians wristband today. This simple band costs Rs 40 and your contribution will help further the cause of education. All proceeds from the sale of Mumbai Indians wristbands will be shared equally between our five partner NGOs: Akanksha, Nanhi Kali, Pratham, Teach for India, and Ummeed.

Friday, 3 May 2013

Unicef India | Awaaz Do | Right to Education


Celebrity backing was a key element to success for the “#Awaaz Do” campaign run by UNICEF India in 2011. The phrase means “lend your voice” in Hindi and the campaign aimed to get 8 million uneducated Indian children into schools.

Friday, 26 April 2013

Akshaya Patra | Promart

Promart_Akshaya_Patra
Promart joins hands with Akshaya Patra as part of its Corporate Social Responsibility to promote the cause of Akshaya Patra foundation, by encouraging all its shoppers to contribute to this cause. Promart's vision to support this cause is to help break the cycle of poverty by ensuring all children have access to quality primary education in India.